- 1 day 3 hours ago, By Sprite Launches "Obey Your Verse" Campaign With Drake, Rakim, The Notorious B.I.G. Obey Your Thirst Ad Analysis. By the late '80s, hip-hops influence on popular culture was taking shape but was often misunderstood by those wanting to lock down the urban demographic. The beverage company unleashed its first "Obey Your Verse" campaign last summer with 16 lyrics from The Notorious B.I.G., Drake, Nas and others . In our premier episode, we examine the Sprite campaign that changed it all. The switch might mean the end of Sprite's " Obey your thirst" tagline, which has been in use since 1994. The Crooked I capitalized on that. Explore our Purpose & Vision, History and more. Music/{{Nas}}, Grand Puba, and Pete Rock & C.L. The Kurtis Blow advertisement went on to inspire the I Love The Sprite In You ad, which featured popular artists like LL Cool J and Kris Kross. Two 30-second commercials, called ". In the commercial, Scott is seen singing the iconic Sprite tagline, "Obey Your Thirst.". The Coca-Cola Company has been refreshing the world and making a difference for over 136 years. It focused on trying to steer consumers away from the bane of materialism as well as expressing that all their soda does is quenching their thirst. Campaign features lyrics by Drake, Nas, The Notorious B.I.G. This approach could help Sprite forge more authentic connections with these young consumers. unknown. Sports drinks, milk, juices, kombucha, beer and liquor, mocktails, etc. Fresh Lemon Lime Taste! Ever heard that catchy slogan for Sprite? 0:30. It focused on trying to steer consumers away from a DeconstructiveParody of the bane of materialism as well as of contemporary advertising, expressing that all their soda does is that, while drinking Sprite won't make you cool or give you superpowers, it ''will . So, in 1986 the company cast rapper Kurtis Blow in a commercial for Sprite making it one of the first mainstream brands to feature hip hop stars in a national advertisement. It's something that has lasted in the hood it's authentic., Principles for Sustainable Agriculture (PSA), What the Fanta Mystery Flavors and Campaign, Coca-Cola Christmas Caravan Twenty Fifth Anniversary, Coca-Cola Zero Sugar Invites Fans to #TakeATaste, Simply Mixology Raises the Bar of At-Home Mocktail & Cocktail Experiences, Sprite, Fresca, Seagrams, & Mark Ronson Madlib Music Connection. Sprite has had several slogans to help promote the drink. How Big is a Red Bull Can in Inches? Uncovering the Size, Uncovering the Salaries of Red Bulls Elite Athletes. Now, Sprite continues the saga, based on its Obey Your Thirst slogan, and has chosen 16 more words of inspiration for Hip Hop fans nationwide. Two commercials shot in the reigning home of both hip-hop and Sprite Atlanta The Artist (:30) and The Empire (:30) chronicle the journeys of an ambitious young rapper and fashion designer from everyday life to superstardom as their dreams become a reality, said Dipal Shah, director, integrated marketing communications (IMC), Sprite. We understand that hip-hop culture is essentially the root of everything cool and hip in culture, period, and its been commodified and appropriated within an inch of its life. Amid persistent economic woes, an ongoing war and a series of controversies, efforts by McDonalds,Old Spice and Chipotle found a way to cut through the noise. sprite | Urban Stylz's Blog Aliz and Hennessy, anyone? The new campaign, christened "Obey Your Verse . Each can is branded with inspirational quotes by one of their favorite musicals artist. THE MEDIA BUSINESS: ADVERTISING; In the wake of a sales setback, Sprite . One of the only Brahma temples on earth is there, and the city's lake is said to have been made from one of Brahma . We've established a portfolio of drinks that are best positioned to grow in an ever-changing marketplace. Red Bulls elite Read more, There is no official record for drinking the most Red Bulls in three minutes. age groups. * HeroicSacrifice: PlayedForLaughs in the "Sun Fizz" commercial. ** The ''Voltron'' crossover, which came out at the tail end of the infamous East-West Coast feud, featured several rappers, each representing different regions, trying to take out Zarkon's RoBeast individually, and getting faded each time. Get weekly rundowns straight to your inbox, Get our latest stories in the feed of your favorite networks. Also the tagline sprite recycled , "Image is nothing. Sprite's back at it with the soda cans. Part of Sprite's "Obey Your Thirst" campaign of the late 1990s. In this episode of Gold Rush, Sean Kantrowitz talks to the people involved in the making of this legendary, game-changing campaign, as . So how did Sprite maintain a relationship with artists? The campaign was also famous for producing several hip-hop focused ads, featuring several now-legendary emcees in various scenarios, including the last thing anyone expected: an official crossover with ''Anime/{{Voltron}}'' ([[SincerityMode We're not joking, that actually happened]]). Sprite with Miles Thirst: Last Sprite (2005) Erkekjetter Helvete. Over the past three years Sprite has redesigned their "Obey Your Thirst" campaign with "Obey Your Verse" a campaign aimed at celebrating the artistry of lyricism within the genre. tooth, and worse, wasn't catching on with the growing "Generation X" Joined by hip-hop talent, influencers and Spritebrand executives, the event will culminate with a panel discussion featuring Shane, Giscombe and Sprite Way talent, who will discuss their personal journeys and share how Spritehas helped advance their careers. Sprite did major ad campaigns with renowned NBA basketball athletes such as Kobe Bryant and Lebron James as well as launching the "Obey Your Thirst" campaign with Grant Hill. As an aside to their marketing campaigns, Sprite fostered a healthy relationship with the hip-hop community through sponsoring festivals and events like the BET Cypher series, which made the company one of the fastest growing brands in the soft drink industry for years. Thirst is everything. These are pictures of a sadhu in Pushkar, India, which is one of the holiest pilgrimage sites in the world for Hindus. Vibe is a part of Penske Media Corporation. crowd. The drink was first created Read more, Dr. Pepper is a popular carbonated soft drink that is marketed as having a unique flavor. On Friday, June 21, Sprite will host an exclusive media event celebrating Thirst For Yours at The Terrace at L.A. Live. I Like the Sprite In You. When did the sprite Obey Your Thirst commercial come out? The hip hop portion of the campaign lasted well into the 2000s, with the slogan eventually just being shortened to "OBEY". Topics covered: Campaigns, platform developments, apps, gaming, trends, and much more. It's something that lasted in the hood. Bertini. Missy Elliott I wont settle for less from Hot Boyz offDa Real World, Missy Elliott Cause the beats so cold from WTF single, Missy Elliott Me Im supa fly, supa dupa fly from The Rain (Supa Dupa Fly) fromSupa Dupa Fly, Missy Elliott How they do it where you from? from WTF single, Missy Elliott Talk with it, walk with it, Im no gimmick from 9th Inning single, J. Cole Goodbye to the bottom, hello to the top from Grown Simba single, J. Cole Love Yourz from Love Yourz off 2014 Forest Hills Drive, J. Cole We aint picture perfect, but we worth the picture still from Crooked Smile offBorn Sinner, J. Cole I got a dollar and a dream from Dollar and a Dream III offCole World: The Sideline Story, J. Cole You gotta dream like you never seen obstacles from The Autograph offFriday Night Lights. 24. Sprite Seedhi Baat baki sab bakwas-Indian Campaign. was growing long in the The thing Sprite did differently was that it didn't go after the most well-known artists or celebrities, they went to artists who had an appreciation of the culture, and the commercials had an authentic tone, said Jamal Booker manager of heritage communications atCoca-Cola. Unlike Sprites campaigns which were first jingles and still felt like commercials, even when elevated to trading hot bars for Obey Your Thirst. Sprite is encouraging their beverage drinkers to take selfies with these cans and upload them to their site, in a chance to win prizes ranging from branded items to concert tickets. June 24, 2019. | 2 p.m. Sprite is shifting gears as the brand posts solid sales results. * FreestyleVersion: Some of the commercials don't feature any gimmicks, and just have several emcees on set freestyling to beats. Sprite and The Fader have a history that dates back to the mid-1990s, when Fader co-founder Rob Stone worked on the brand's "Obey Your Thirst" campaigns in its early years. If you're loving Fresh Era, please check out the newest Stupid Fly podcast "Gold Rush" where we dig deep into the understated moments of Hip-Hop history. The "Obey Your Thirst" campaign was a collection of commercials that were a part of popular lemon-lime soda Sprite's ads in the 1990s. California, was addressing a gathering of the Boy Scouts of America on a Spritewhich has been putting rappers in its ads since Kurtis Blow starred in the 1980sis making the most significant change to its hip-hop marketing strategy in 25 years. Played straighter with the hip-hop ads, where the rappers work in Sprite plugs during their verses. Parent company McKenzie River secured Ice Cube as their anchor spokesperson and tapped West Coast producer DJ Pooh to spearhead advertising creative. In the 1990s, one of Sprite's longest-running ad campaigns was "Grant Hill Drinks Sprite" (overlapping its "Obey Your Thirst" campaign), in which the well-liked basketball player's abilities, and Sprite's importance in giving him his . With the help of their visionary brand manager Darryl Cobbin, Sprite began to tap artists that, while not as big in terms of popularity, had an underground following that allowed the brand to reach depths of hip-hop culture that no other brand had been able to accomplish. The campaign was also famous for producing several hip-hop focused ads, featuring several now-legendary emcees in various scenarios, including the last thing anyone expected: an official crossover with ''Anime/{{Voltron}}'' ([[SincerityMode We're not joking, that actually happened]]). Hip Hop Culture is Part of Sprite's DNA | Tuned Global From trademark Coca-Cola to Sports, Juice & Dairy Drinks, Alcohol Ready-to-Drink Beverages and more, discover some of our most popular brands in North America and from around the world. one of the most influential figures in hip-hop history. Stefan Miller, senior brand manager, Sprite, called Thirst for Yours a modern-day evolution of the seminal Obey Your Thirst campaign, which promoted self-expression and individuality. Launching today, Thirst For Yours will feature a series of TV spots, social media content, influencer engagement, outdoor advertising and experiential activations tapping into key cultural moments within the spaces of music, art, film and fashion. Sprite is a clear, lemon and lime-flavored soft drink created by the Coca-Cola Company. The Obey Your Thirst spots also took us the street corner, the club, and inside the ring when Sprite resurrected the legendary KRS One vs. MC Shan battle. In 1990, Heavy D and the Boyz and Kid-N-Play followed in Blow's footsteps with Sprite commercials of their own as part of the "I like the Sprite in you" campaign. Sprite has worked hard to acquire hip-hops loyalty through a genuine connection to the culture. 12, 2015. But this is one of those things, that when they called you tell your man 'I got a Sprite deal.' History of Sprite | PDF | Soft Drink | Non Alcoholic Drinks - Scribd 15 Classic Campaigns From African-American Creatives That - Adweek Sprite Spotlights Hip-Hop Tastemakers with "Thirst for Yours" - News 17. . Sprite Re-Introduces Obey Your Verse Lyrical Collection with Three New W)taps - W)taps BLUES SKINNY TRASH by Hiro's shop It sucks for hip-hop fans. Meghan Markle, Taylor Swift, and Other Celebrities You Never Knew Pusha Ts Nosetalgia is perfection. Obey Your Thirst featured some of the most authentic artists in hip-hop culture at the time, including Pete Rock & C.L. In 2015, the "Obey Your Verse" lyrical collection included 16 limited-edition cans with lyrics from hip-hop artists like Drake, The Notorious B.I.G., Nas and Rakim. But the history of Sprite and hip-hop is a long one, spanning the careers of dozens of artists over more than three decades. Sprite group director Aaliyah Shafiq said in a statement that this campaign, like previous ones, speaks to the drink's core fan base of 13- to 24-year-olds. The most famous Sprite ad campaign was the "Obey Your Thirst" campaign, which featured NBA superstar LeBron James. This site is protected by reCAPTCHA Enterprise and the Google, Jonathan Majors Addresses Negative Ant-Man: Quantumania Reviews, A Look At Alicia Keys And John Legends Verzuz Juneteenth Celebration, Kirk Franklin And Fred Hammonds The Healing Was More Than A Verzuz Event, nut butter grinding machines at Whole Foods, groundbreaking deal between Adidas and RUN DMC, Schlitz Malt Liquor had a legendary and hilarious run of spots featuring The Commodores, The Four Tops, Teddy Pendergrass and more, Coi Leray Partners With Sprite's Limelight Global Music Program. He is a former reporter for McClatchy newspapers, including the Fresno Bee, where he covered business and state government and politics. We Love Media Criticism: Obey your Thirst Obey Your Thirst Campaign Racist? | Jillian Bezner Sprite highlights hip-hop culture with 'Thirst for Yours' campaign Obey Your Thirst: How a Soda Company Changed Hip-Hop - DJBooth Bright and shiny was traded for dark and gritty. There were two alternate endings that aired concurrently: one where he rejects him saying how he would "never do something like that" [[HypocriticalHumor right before he offers him a Sprite]] and one where he legitimately turns him down, only for the agent to then ponder "Maybe I'll call [[Creator/ShaquilleONeal that big guy in L.A.]]; [[TakeThat he'll do, * CelebrityEndorsement: Possibly the most famous of the ads featured Detroit Pistons star Grant Hill and the best remembered of them had his agent trying to convince him to branch out into made-for-TV dramas, writing a book (''Polite Like Me'') and having a pop music career. Our core fanbase of 13-to 24-year-olds cares deeply about artists who are not only talented, but also cultural curators and arbiters who are making a mark on the world, said Aaliyah Shafiq, group director, Sprite. ** Another ad has a woman and her two children drinking something called Sun Fizz when the character mascot, an anthropomorphic sun with large eyes, comes to life. Obey your thirst."In 2006, a new Sprite logo, consisting of two yellow & green . How The Sprite "Obey Your Thirst" Campaign Changed Advertising As far as advertising goes, it was a smash success. While the " Obey Your Thirst" theme remains the same, . Anybody Else Remember This Sprite Hip-Hop Voltron Commercial Throwback Once again, borrowing from its history of promoting new talent, in mid-2017 cans were adorned with lyrics from the current up and coming rappers including Lil Yachty, Vince Staples, DRAM, Vic Mensa, Kamaiyah and Kap G for the "Summer Sprite Cold Lyrics Series". Sprite had also succeeded in becoming an official and established part of the culture. The history of Sprite and hip-hop is a long one, spanning the careers of dozens of artists over more than three decades. Schultz. Do Meta, Snaps new AI bets signal a social media shift? Sales were down. Each and every component every single choice and decision of a song matters when it comes to perfection. Under Cobbins advisement, Sprite tapped Grand Puba and Large Professor for an advertisement spot in 1994. This only freaks the family out, who run away screaming (along with their dog) as he gives them chase while genuinely confused as to why their scared of him. "We were looking for something hip, something fresh, something Obey Your Thirst. Now we were in the studio; a fly on the wall for freestyle sessions. Our connection to hip-hop music is at the heart of Thirst for Yours, but were leaning into our audiences related passion points.. Sprite Salutes Hip-Hop With 'Obey Your Verse' - CSP Daily News Despite dropping the "Obey Your Thirst" branding, Sprite is far from abandoning hip-hop the most-streamed genre in the U.S. in 2018 in its marketing. In the commercial, Puba fist-bumps Large Professor and says the line, First things first: Obey Your Thirst.Its speculated that Puba ad-libbed this line in rehearsals, yet the potency was so clear that Obey Your Thirst became Sprites tagline off and on to this very day. The ad had already aired over 500 times on rap radio shows when Chuck sued St. Ides parent company McKenzie River for five million dollars (they settled out of court). Noticeably refreshed, upon Sprite Re-Ups Obey Your Verse Lyrical Collection with Three New Tupac The gift of speech the power to reach from When We Ride offAll Eyez On Me. It took Afrika Bambatta convincing them to unite as Voltron to finally take it down. Being an MC, we try to be cool about what we do, Rakim, who appeared in an early-2000s Sprite radio ad and was featured in the 2015 Obey the Verse collection of Sprite cans featuring iconic hip-hop lyrics, said in a2016 interview. A common theme of the campaign was parodying advertising tactics and gimmicks often used by competitors where a cartoon mascot jumps off of the packaging talking about the stuff in the drink. Sprite's "Obey Your Thirst Campaign" 2016 | Sidewalk Hustle Obey Your Thirst - Sprite Commercial 1996 - Vdeo Dailymotion to remember one thing, and only one thing, it should be this: Speeches The brand further expanded into urban youth culture through a partnership with the NBA, while continuing to evolve the creative of the rap campaigns. "Thirst for Yours" kicks off with a media event and panel in Los Angeles, where several hip-hop celebrities will discuss how Sprite helped their careers. I felt that I could use it We wanted to pay respect to the music and the culture. Catch up on the latest Coca-Cola news from around the globe - from exciting brand innovation to the latest sustainability projects. The Sprite Obey Your Verse Lyrical Collection is a continuation of the Obey Your Thirst campaign, which originated in 1994. . The Sprite Obey Your Verse program will be supported with a robust integrated marketing campaign, including TV, outdoor, radio, digital, social and in-store advertising. Can You Use Rapid Rise Yeast to Make Wine, Why Is There a Shortage of Distilled Water in Stores. Sales have Sprite comes in multiple flavors, including cranberry, . 2. Sprite ditched the pop-friendly crossover actsand identified more authentic rap artists lyricists with street and cultural cred to rep the brand. Included in Thirst For Yours are Atlanta rapper Kodie Shane and rising designer Seth Giscombe. The Ultimate Guide to the Best Gatorade Flavors to Mix Together! Only Sprite. This is evident in their wide-ranging appeal, using music and pop culture icons to urge consumers to "obey their thirst" and experience the refreshing taste of Sprite regardless of their skin color, language, or background.Ultimately, the "Image is nothing, taste is everything, obey your thirst" slogans are important because they encourage . Sprite Obey Your Thirst Rap Lyrics Campaign Summer 2015 What Is Cool? 1994 Sprite Obey Your Thirst TV commercial

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