a. a. C)It is only important once a company is established. d. Meissner's corpuscles. It is relatively inexpensive to create a national brand when the product sells for less than $1 c. Creating a brand is very different from positioning. Hermione used ___________ to evaluate the quality of this service? Open up GoogleEarth and go to "50.546, -2.436" (latitude and longitude in GoogleEarth format). e. Perishability (Inventory). This suggests that in order to have a successful service experience the customer has to know? a. E) employee differentiation, Dayton, Ohio--based Iams found success selling premium pet food through regional veterinarians, breeders, and pet stores. Select one: A) comparability, authenticity, deliverability e. Service dominated offering, Arwen wanted to open a donut shop where customers could design their own donuts and have them made to order at the time. C) point-of-conflict e. All of these are the point we were trying to make. b. \end{array} Select one: Which of the following is not one of the unique characteristic's of a service described in the text? C) brand mission E) image differentiation, A company which can differentiate itself by designing a better and faster delivery system that provides more effective and efficient solutions to consumers is most likely using ________ differentiation. A. brand extension. e. Because for every customer who complains there are probably ten who had a similar problem and didn't say anything about it to you. D) A small business must disintegrate the brand elements to maximize the contribution of each of the three main sets of brand equity drivers. d. Thinking outside of the box. Study with Quizlet and memorize flashcards containing terms like A service mark is the exclusive right to use a brand or part of a brand. Trademark E) channel. ) A) Berry's has an intensive training program for its customer-facing staff, to ensure a consistent service standard. who provide superior customer service? C) points-of-inflection C) believability a. E) points-of-inflection, Consumers might not consider a hand sanitizer truly a hand sanitizer unless they are gels designed to apply topically, contain alcohol that kills the germs present on the skin, and developed for use after washing hands or for those times when soap and water are not available. D) practicality Apple is more than computers. A) comparing to exemplars A) brand mantras End of story. d. Empathy d. What he or she wants from the experience before meeting with the service provider. Select one: The marketing of Velveeta Cheese with Rotel Tomatoes and Diced Green Chilies is an example of complementary branding. Former U.S. E) Competitive intelligence, A ________ is one that a company can use as a springboard to new advantages. D) technological advances for an attribute or benefit Assuming Adamss assertion is correct (that a business expansion is already under way), evaluate the timeliness of his recommendation to purchase Universal Auto, a cyclical stock, based on the business-cycle approach to investment timing. She called all three and asked them to come in and put on a demonstration so that the employees could decide which coffee they liked best. c. These are all dimensions of service quality. D) product differentiation Which of the following statements about brand names is true? c. Ruffini corpuscles D) desirability, deliverability, differentiability Largely set in a futuristic World State, whose citizens are environmentally engineered into an intelligence-based social hierarchy, the novel anticipates huge scientific advancements in reproductive technology, sleep-learning, psychological manipulation and classical conditioning that . Help justify the price a retailer charges for the product. C) category points-of-parity; deliverable points-of-parity B) leverageable advantage 37) Which of the following statements about brand equity is NOT true? E) Points-of-divergence, The three criteria that determine whether a brand association can truly function as a point-of-difference are ________. Solved Which of the following statements about brand names - Chegg B. Marketing Mix Flashcards | Quizlet C) Competitive advantage Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. c. Co-branding A) narrative arc E) brand alliance, BMW's "The ultimate driving machine," American Express' "Don't leave home without it," New York Times' "All the news that's fit to print," and AT&T's "Reach out and touch someone" are all examples of ________. Warranties can be either express or implied. C) image This is an example of ________. B) Brain maps 1. Tommy Hilfiger conveyed the brand's category membership by ________. 33) Which of the following statements about a vertical marketing system (VMS) is true? Organizations should not . CS Lewis Week 13: That Hideous Strength Review. C) relying on the product descriptor A) personnel differentiation d. Attribute D) noncomparitive positioning Generic branding 38Which of the following statements is NOT true according to the passageC AJinyang is an excellent place to plant green prickly ash BWe can make delicious Sichuan food with green prickly ash CPeople started to plant green prickly ash in Jinyang several years ago DGreen prickly ash is sold to many places home and abroad This has to be one of the nicest all original OBS Powerstroke diesels left on the planet. E) In blue ocean thinking, value to consumers comes from reintroducing factors the industry has previously offered. ) C. Packaging does not influence the consumer buying decision. So he immediately returned it. He just made an arrangement with a coffee service for his company. c. Common sense. These are all reasons not-for-profits need to use complementary positioning. b. Invisibility E) differentiability, authenticity, desirability, ) Which of the following criteria relates to consumers seeing the brand association as personally relevant to them? A) intimacy Year20X620X720X820X9OperatingIncome,RavineCorporation$140,00080,000220,000160,000NetIncome,ValleyIndustries$30,00050,00010,00040,000Ravine$70,00070,00090,000100,000Valley$20,00040,00040,00020,000. A) service e. National Brand, Producer brand. C) to rationalize competitors' perceived points-of-difference B) Dove products include bar soaps and shampoos No, because quality and value will be difficult to maintain because the concept depends on extensive training of baristas. Uploaded By ElderHawk5. Once a brand has been established, you do not have to maintain it. A) brand vision 1. A) help firms to analyze who their competitors are Ben Lucas is a maintenance programmer for the Ace Corporation. B) authenticity Gandalf opened a tobacco shop in the Haight/Ashbury District. B) The Swan Hotels use a distinctive signature fragrance in all outlets so that customers can associate the fragrance with the hotel. Brand equity is anything that is deeply seated in a consumer's memory about the brand. In terms of the goods-services continuum, this is an example of a _____________? Identify the fixations in different stages of psychosexual development that can result in problems later in life. E) Price-quality positioning, ) BMW positioned itself as the only automobile that offered both luxury and performance. D) assist firms in collecting information on competitors that will directly influence their strategy b. Comparatives Select one: Lysol WipesThe 10 Best 10 Seconds Shoe Deodorizer And Disinfectant A) Category-based positioning Partners with the customer by performing menu redesign, employee training and development of promotion and merchandising programs. Social media marketing is the use of social media platforms and websites to promote a product or service. B. rejuvenating an image. a. American Express'- "Worldclass Service, Personal Recognition," Mary Kay's - "Enriching women's lives," Hallmark's- "Caring Shared," and Starbucks'-"Rewarding Everyday Moments" are examples of ________. d. It is a good brand name because it is memorable. B) to emphasize competitors' points-of-difference b. The appeal of recognized brand names is declining. Solved Which of the following best defines brand equity? - Chegg E) relying on the product descriptor, ) SJC is a new retailer that targets the youth market. The following data were reported by the companies for the years 20X6 through 20X9: DividendsDeclared\begin{array}{l} d. The retailer has national distribution c. Diffusion \textbf{Year} & \textbf{Ravine Corporation} & \textbf{Valley Industries} & \textbf{Ravine} & \textbf{Valley}\\ C) insensitivity A) points-of-difference Ch 7 Quiz Flashcards | Quizlet E) persuasion based on believability, The typical approach to positioning is to inform consumers of a brand's category membership before stating its ________, c. They may only provide one element in a network of services received by the customer. In introducing a new brand, which approach is often used by firms operating in high-end markets in order to avoid damaging the high-end brand's reputation? b. Credence qualities e. Number of complaints. All Rights Reserved. E) maximizing negatively correlated attributes, Which of the following ways to conveying a brand's category membership relates to well-known, A) original, ambiguous, and straightforward Business Studies MCQs for Class 12 with Answers Chapter 11 Marketing D) mystery B) services differentiation D) announcing category benefits b. D) deliverability logic - Determining the truth value of a statement - Mathematics Stack A) Use Zipex for quick and thorough cleaning. D) Competitive points-of-difference 4. Select one: It is a good brand name because it is simple and easy to pronounce. Every service probably has a tangible component. B) Need-based positioning Brand name, service mark. B) comparing to exemplars E) identifying counter examples, Ford Motor Co. invested more than $1 billion on a radical new 2004 model called the X-Trainer, which combined the attributes of an SUV, a minivan, and a station wagon. d. Multiproduct branding Save the GoogleEarth image that shows the feature in the wider context of the surrounding landscape, Explain why deserts and vegetation showup clearly in the map of Africa below, copied from GoogleEarth.. d. Because it gives you an opportunity to show that you were right and the customer was wrong. C) product C. Alliance or co-branding works best when the two brands are unrelated. c. Conformance to specifications. C) brand architecture D) focusing on reliability d. Positioning B)It is best to create a "composite" face of the company rather than rely on a real (fallible)person. The term implies a look defined by the fashion industry as that which is trending.Everything that is considered fashion is available and popularized by the fashion system (industry and media). Starbucks using its brand name on coffee makers is an example of a: No, because the product is not different enough to support premium pricing. B) reliability E) intimacy, ) Randall Ringer and Michael Thibodeau see ________ as based on deep metaphors that connect to Select one: B. a. Visibility Select one: The key to building a brand is to use a different approach each time you mention the brand name. Ravine Corporation purchased 30 percent ownership of Valley Industries for $90,000 on January 1, 20X6, when Valley had capital stock of$240,000 and retained earnings of $60,000. Individual product branding c. What he or she is expected to do in order to create the service. Cooperative branding is the joint venture of two or more brands in one product. A brand is a name, picture, design, or symbol, or combination of those items, used by a seller to identify its offerings and to differentiate them from competitors' offerings. (a) It is a bundle of utility. How to Write a Strong Brand Statement in 2022. b. Many organizations view the process of creating and maintaining a strong brand as a liability. ch 10 Flashcards | Quizlet D. many consumers still perceive private labels as being inferior to manufacturer's brands. Study with Quizlet and memorize flashcards containing terms like ________ is an example of an unsought product., Which of the following statements is TRUE? D) product E) accuracy, Which of the following traits of a brand's ability to become a lovemark relates to drawing together stories, metaphors, dreams, and symbols? Brand extension. SoBe beverages was a major sponsor of the Gravity Games, which included. Through research, they had discovered that many dogs do not get enough exercise and this new dog food had stimulants added to give these sedate dogs energy. The first step to building a strong brand identity, and indeed a strong brand, is creating a brand statement. E) deviance, The brand must demonstrate ________, for it to function as a true point-of-difference. C) image differentiation Which of the following does NOT accurately describe a brand-related term? Brand name, marketing communications, packaging, and price are examples of_____ that enable consumers to form associations that give meaning to the brand. Industrial tools claiming to have durability, and antacids announcing their efficacy convey a brand's category membership by ________. B) pitch Suppose that you wish to test to determine whether one method of teaching statistics is better than another. C) What brand is familiar often varies from one country to another. b. B) channel differentiation B) always correlated B) comparing to exemplars Contributes to . E) sensitivity, Which of the following traits of a brand's ability to become a lovemark implies empathy, commitment, and passion? c. Generic brand, no-name brand A) Customers are willing to buy by brand only when it assures "top quality. A) channel differentiation d. Private branding. C) directly proportional Frodo was using the ___________ approach to making his service seem "real"? a. Select one: According to the given scenario, Ford Motor Co. conveyed their brand's category membership by ________. a. Seam splitting B) points-of-difference Select one: d. Logo Which of the following statements about branding is true? c. Integrated marketing communications is less important now than it was in the past. E) positively correlated, ________ is a company's ability to perform in one or more ways that competitors cannot or will not match. a. An implied warranty means that? A(n) ________ is a group of firms offering a product or class of products that are close substitutes for one another. This strategy was designed to help Gandalf overcome the __________ characteristic of services? d. Brand name, service mark. All of these conditions are favorable for a retailer to launch a store brand. C. Startups usually start with an established brand. b. Pacinian corpuscles A) help firms to analyze who their competitors are. Notes. d. Strength of the relationship. Perceived as valuable to your customers. In order for the brand to be successful, the promise must be _____________? d. Toll-free number When Procter & Gamble added a new laundry detergent brand in Asia called "Panda" to its current line of laundry detergents, the Panda brand would be considered a: B. The ________ defines which other brands a brand competes with and therefore which brands should be the focus of competitive analysis. B) competitive points-of-parity c. Physical representation functional and product use benefits correct incorrect. A) Brand positioning A(n) _____________ is an organization that frequently is given tax-advantaged status because it provides a service that is considered to be in the public interest? Solved Which of the following statements about advertising - Chegg e. What the customer expects from the service. Jacky just bought a brand new Lexus automobile. The point of contact between the customer and the service provider is called the ___________? d. Offer a consumer clues as to the quality of the product inside. d. An emotional connection b. Wrapper C) Competitive points-of-parity It is the goodwill that the brand builds by itself and from its customers. Brand equity is anything that is deeply seated in a consumer's memory about the brand. e. Licensing, Raul purchased a microwave oven. Psychology - Cognitive Approach: Flashbulb Me, Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese, Donald E. Kieso, Jerry J. Weygandt, Terry D. Warfield. E) They leverage the values of the brand to take the brand into new markets/sectors. C) resilience b. Cannibalization Questions and Answers for [Solved] Which of the following statements about personal branding is true? Licensing. 37) Which of the following statements about brand equity is NOT true? e. Balanced offering. The company has provided a written statement saying what their responsibility is for defective products. Discuss the business-cycle approach to investment timing. View the full answer. The Importance Of Branding In Business - Forbes A brand can be described as a promise to the customer. 14) Which of the following was developed to guarantee that an organization's products conform to the customer's requirements? A) points-of-difference c. Yes, because there are favorable sale locations available. e. Implied. E) brand vision, A brand mantra should be ________. The customer service representative was unwilling to let Raul return the microwave saying that they did not allow returns on electronic merchandise. On the outside, your brand may seem like it consists only of elements such as logos and colors, but your brand is actually . people's memories, associations, and stories. Consumers with strong behavioral loyalty have the strongest connection with the brand. The first step in the personal branding process is to spend time figuring out who you really are and what you want from your life. A) positioning B) product C) planning D) promotion E) performance, ________ is the act of designing the company's offering and image to occupy a distinctive place in the minds of the target market. Financial Market Class 12 Business Studies MCQs Pdf. B) Their influence does not extend beyond tactical concerns. " The same is true of Clorox products. a. Brand names are always economically wasteful since they dupe consumers . D) They can provide guidance about what ad campaigns to run and where and how to sell the brand. He used these same themes in his print and radio advertisements. This is a classic example of _____________? B) Conceptual points-of-parity Brand equity is the value a brand name adds to a product. ith the development and maturity of digital marketing, which of the following statements is true? It comes in several forms: the statement might be partly true, the statement may be totally true but only part of the whole truth, or it may utilize some deceptive element, such as improper punctuation, or double meaning, especially if the intent is to deceive, evade . a. Credence Qualities Which of the following statements about marketing is true? A. It is of a. A) Points-of-parity a. Invisibility National Brand, Producer brand Which of the following is NOT correct regarding brand awareness? Ford 1997 Washington Cars for sale - SmartMotorGuide.com When it comes to managing services, some people find it helpful to think of it as a service encounter with roles for both the service provider and for the customer. A global brand has marketing programs that are coordinated in each individual country where the service is sold to ensure a consistent customer experience. All of these are the point we were trying to make. B) focusing on reliability She needed to hire a coffee service to provide a coffee maker and coffee supplies on a regular basis. Select one: C) narrative arc self-expressive correct incorrect. C) morality There was soft, relaxing music playing in the background. Describe a data-gathering process that produces observational data. Builds customer trust by becoming a true partner in their business. A. The Long Definition: Marketing attribution is the practice of evaluating the marketing touchpoints a consumer encounters on their path to purchase. D) competitive points-of-parity; peculiar points-of-parity E) points-of-conflict, Tums claims to have the most acid-reducing components of any antacid. d. Printed on the package or in the instructions Which of the following statements about branding is - Course Hero A. a brand's image has been adversely impacted by the entry of new competitors. D) Procedural models c. A warranty social media designer social media analyst influencer relations employee online community manager The Sherpani brand is a product leader in lifestyle bags for women. D) the soap brand has global presence Therefore, option C is correct that is . It is a good brand name because it suggests a product benefit. A) relying on the product descriptor Often, this self-analysis is the hardest part. Study with Quizlet and memorize flashcards containing terms like All marketing strategy is built on STPsegmentation, targeting, and ________. e. Intangibles, A ______________ or _______________ is usually the property of the retailer that distributes and/or sells a product? b. 2020-2023 Quizplus LLC. A. some firms have begun advertising private label brands. a. e. You said all of these things, and meant them. Attributes like gentle and caring were of no value unless consumers believed that its deodorant was strong enough, its shampoo would cleanse and its cosmetics would be colorful enough. c. Copyright b. Inseparability B) peculiarity d. Invisibility Options: It captures all benefits offered to multiple market segments and the price for those benefits. B) communicating deliverability variables a. A) brand equity The result of positioning is the successful creation of ________, which provides a cogent reason why the target market should buy the product. D) differentiability c. Assurance O It is always rational to prefer brand names over generic substitutes O B . d. Documentation Because for every customer who complains there are probably ten who had a similar problem and didn't say anything about it to you. A) announcing category benefits Select one: Which of the following statements about the branding guidelines for a small business is true? E) Brand extensions, ) A ________ is a translation of the brand mantra that attempts to creatively engage consumers and others external to the company. Select one: Select one: A) innovativeness Select all that apply. A university librarian produced the following probability distribution of the number of times a student walks into the library over the period of a semester. Question: 22 Which of the following statements are true about a brand positioning statement? B) points-of-parity E) Category points-of-parity, As a marketing manager, which of the following would be the best purpose for your organization's competitive points-of-parity? DividendsDeclared, OperatingIncome,NetIncome,YearRavineCorporationValleyIndustriesRavineValley20X6$140,000$30,000$70,000$20,00020X780,00050,00070,00040,00020X8220,00010,00090,00040,00020X9160,00040,000100,00020,000\begin{array}{lrrrr} Variability (Inconsistency) c. Every good probably has an intangible component e. Multiproduct branding, According to your instructor, a brand can be thought of as a promise you make to your customers. A) sustainable advantage Which of the following statements about brand names is true a. It is C) points-of-parity Adamss research report (see the previous problem) continued as follows: With a business expansion already under way, the expected profit surge should lead to a much higher price for Universal Auto stock. A) positioning. How does FDA ensure generic medicines work the same as brand-name medicines? C) brand benefits C) Dove soap helps users have softer skin C) brand identity D) image differentiation e. Recovery strategy. What he or she is expected to do in order to create the service. This value can be expressed in terms of? Protect the product from excessive heat or cold. Rsums can be used for a variety of reasons, but . A) points-of-conflict C) The highest level of brand equity involves establishing product benefits. Process Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture.

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